Outrank what you can't take down.
Some content is accurate and staying online — no removal request changes that. In those cases, we build a stronger presence that ranks above it, so it's no longer the first thing people find when they search your name.
Quick overview
- Suppression moves negative content down, it doesn't delete it — see the distinction.
- It's the honest path when content is accurate, legal, and staying online. Check content removal first if you haven't already.
- Timelines run weeks to months, not days — see how the process works.
How we build a stronger Brand SERP
Brand SERP audit
We map exactly what's currently ranking for your name, and what's realistic to displace versus what needs a different approach entirely.
Authoritative content build-out
New or strengthened properties — personal sites, professional profiles, press — built specifically to rank for searches on your name.
Content promotion
Legitimate promotion and linking to help new content earn the authority it needs to outrank older negative results.
Ongoing tracking
We track rankings for your name over time and adjust the approach as results shift.
Want your AI-generated answers cleaned up too? See AI Reputation Repair.
Common questions
Is SERP suppression the same as removal?
No. The original content stays online — suppression works by building and strengthening other, more authoritative content so it ranks above the negative result for searches on your name. It's the honest path when the content is accurate, legal, and staying up.
How long does suppression take?
Longer than a removal request when removal is possible — typically weeks to a few months, depending on how competitive the search term is and how much authoritative content already exists about you.
Does the negative page still show up if someone searches deep enough?
Yes — suppression moves it down, not away. Most people never look past the first page, which is what suppression targets, but the page itself isn't deleted.
What kind of content actually works for this?
Content Google and searchers see as authoritative and directly relevant to your name: a strong personal or company site, professional profiles, press coverage, and other properties you control or can influence.
See what's realistic for your search results.
We'll audit what's ranking for your name and tell you honestly what can move.
100% confidential — we never share client information.
Request a confidential assessment